The Digital
Community Layer
For Action Sports
Connecting athletes, fans, events and the tools that help people ride, progress and participate.
Into The Gnar started by building better tools for riders. We are now building the digital layer that can connect entire action-sport communities around the events and athletes they love.
Action Sports Already
Have The Community.
The digital experience is fragmented.
Riders register for events in one place.
Results live somewhere else.
Athlete profiles live somewhere else.
Training happens somewhere else.
Bike setups live in notes or spreadsheets.
Media lives across social platforms.
Fans watch from the outside.
What If They All Connected?
What If The Athlete
And The Fan Used
The Same Tools?
Platform
Athletes use the platform because the tools are useful to them.
Fans enter because they want to follow the athletes, participate in the experience and use the same tools themselves.
The Athlete Profile
The athlete doesn't have to manually create a media profile. Their profile becomes richer by actually using the platform.
Yoann barelli
Pro Mountain Biker · ITG Founder
British Columbia
I’m a professional mountain biker and coach, and the founder of Into the Gnar. My mission is to help riders build awareness, confidence, and clear processes to achieve their goals, both on and off the bike. Riding isn’t about being fearless, it’s about understanding your limits, respecting them, and growing through them.
ride
Sep 13 · 240m
strength
Sep 12 · 90m
ride
Sep 11 · 300m
strength
Sep 9 · 60m
ride
Sep 8 · 240m
strength
Sep 8 · 60m
ride
Sep 7 · 240m
ride
Sep 5 · 66.72m
This is real data from the same underlying ITG system. No duplicate profiles. No manual updates.
One Platform.
Different Universes.
The underlying technology stays connected while the experience can change depending on the sport, event or organization.
This is a core concept — the organization gets its own digital universe without having to rebuild the underlying technology.
Your Event
Series Name
Athletes
Browse participating athletes
Races
Stages, events, schedules and results
Venues
Event destinations and riding locations
Media
Stories, athlete content and race coverage
Fantasy
Follow and predict the competition
Community
Flow, groups, connections and discussion
Tools
The same rider tools already available in ITG
The organization gets its own digital universe without having to rebuild the underlying technology.
The Digital Loop
Creates Value
The more people participate, the more valuable the digital ecosystem becomes.
Don't Just Watch
The Sport.
Participate In It.
The Social Layer
That Action Sports
Are Missing
Social media is where people see content.
This is where the community can actually live around the sport.
ITG is the layer that connects the experience.
Turn The Event
Into A Game.
Fantasy gives fans another reason to follow the athletes, understand the competition and come back throughout the event.
A Revenue Model
That Gives Back
To The Sport
ITG Technology
- · Platform development
- · Infrastructure
- · Product development
- · Operations
Athletes
- · Prize pool
- · Athlete participation
- · Athlete programs
Organizer
- · Media
- · Event experience
- · Community activation
Community / Trails
- · Local contribution
- · Community development
- · Trail support
The principle is simple: when the community creates value, that value should help strengthen the community.
* Revenue allocation can be adapted to each partner, event and ecosystem.
One Connected
Digital Identity
A rider shouldn't need to create a completely new digital identity every time they enter a different sport, event or series.
Organizations do not automatically receive private personal information. Privacy and user-controlled sharing remain fundamental.
Your Event. Your Athletes.
Your Community.
Athlete Engagement
Keep riders active before, during and after events.
Fan Engagement
Turn spectators into participants.
Community
Create a persistent digital home around the sport.
Tools
Give athletes useful tools they actually want to use.
Media
Connect stories and athlete-generated content to the event.
Fantasy
Create another layer of participation.
Sponsors
Create interactive opportunities rather than traditional advertising.
Data
Understand participation, engagement and community activity through appropriate, consent-based data.
It Doesn't Have To Replace
What You Already Have.
Existing Event Website
ITG Digital Community Layer
The goal isn't to replace an organization's existing website, registration system or infrastructure. ITG becomes the community and athlete layer around it.
This Isn't Just An Idea.
Real data from the live ITG platform — riders, assessments, bikes, groups and posts happening right now.
—
Riders
—
Assessments
—
Bikes Tracked
—
Clubs & Groups
—
Profiles
—
Flow Posts
My Hub
Rider Assessment
Garage
Performance Tracker
Flow
Athlete Profile
Event Universe
Don't Take My Word For It.
Explore the platform yourself.
Everything I've described is already being built and tested inside Into The Gnar.
Let's Build The Next
Layer Of The Sport.
I'm not trying to build another event website.
I'm building the digital layer that connects the people who make action sports what they are.
One Community. Many Universes.